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2020 Midwest Region Coaches Conference

We have continued to closely monitor the COVID-19 crisis. After carefully considering the advice from the CDC, WHO, local government officials and event management consultants, we have made the difficult decision to cancel our Midwest Region Coaches Conference (MRCC) 2020. Given social distancing requirements and bans on large gatherings, it is simply not possible for us to execute a 300-400 person conference in the Fall. We do plan to have our next conference in 2022. Please stay tuned for details. 

In addition to preserving the health and safety of our conference attendees and local communities, the decision to cancel is also based on our ICF Core Values including Integrity, Excellence, Collaboration and Respect. We are committed to continuing our tradition of creating a safe, physical space where we connect coaches to inspire positive change for individuals, leaders and organizations. Those who have attended our conferences in the past understand that this is the heartbeat of our events. As we collectively turn our attention to the 2022 MRCC, we can look forward to a time to celebrate the paths we have forged, the extraordinary circumstances we will have overcome, and the opportunities that have been presented to us as coaches and change agents.

Thank you and stay safe! Look forward to seeing you in 2022!

Dr. Gina Marx
Chair Midwest Region Coaches Conference Steering Committee  

Hello and welcome!

We are delighted you will be participating in the 2020 Midwest Region Coaches Conference (MRCC), in Milwaukee, Wisconsin, September 30-October 2, 2020.

To register, click on the Register Now button on the right side of the screen. Please read all information carefully before completing the registration process. If you have any questions during the registration process, send a message to

ICF Global members receive a discount on the conference fee.  


Registration options include: 


Registration to attend the entire conference and


Specific Event Registration to join us for additional events beyond the core conference including “EnhanceU”, a Pre-conference Workshop on Wednesday, September 30, 2020, 1:30-4:00 (details below) and/or to buy a ticket for a guest to accompany you to the opening reception (details also below) on Wednesday September 30, at 6:30 plus an opportunity to advance purchase dinner and tour tickets for Thursday, October 1, 2020 (a link with details of all the fun options below).


What’s Included in Registration?
The Conference registration includes participation in any conference session from the not to be missed, Wednesday evening at 6:30 Opening Reception in the Imperial Ballroom of The Pfister Hotel where you can mingle with your fellow coaches while sampling "A Taste of Milwaukee" through the closing keynote speaker on Friday, October 2, 2020 concluding at 3 pm. Breakfast, lunch and snacks are provided on Thursday and Friday. Dinner reservations for Thursday evening are available through the link below and on the Travel Information page of this site. The conference fee does not include travel, accommodations, or personal expenses. 

Additional opportunities to participate during the Conference: 

Pre-Conference "EnhanceU”
Wednesday, September 30, 2020
1:30-4:00 pm (including light snacks and coffee) 

This intimate workshop is designed to strengthen coaches personally and professionally. Attendees will participate in a guided self-reflection activity, then rotate with small groups for exercises and discussions on each of the following:

Self Compassion
Coaching Supervision
Navigating Certifications
Creating Your Life Plan

An additional guest may join you at Opening Evening Reception at The Pfister Hotel
Wednesday September 30
6:30 pm-9:00 pm       
Don't miss our Wednesday evening reception in the Imperial Ballroom of The Pfister Hotel. Mingle with your fellow coaches while sampling "A Taste of Milwaukee". 

**Please note that this option is only for an additional guest for the Opening Reception at The Pfister Hotel. Registration includes attendance at the opening reception. **

Thursday Night Dinner- Dining and Tours for October 1, 2020
Enjoy the robust culture of Milwaukee on Thursday evening with dinner and tour options hosted by Milwaukee Food & City Tours. Details can be found here


Early Bird Registration now open:

ICF Global Members

Total cost $549


Non ICF Global Members
Total Cost $699

Registrations received after July 31, 2020:

ICF Global Members

Total cost $649


Non ICF Global Members
Total Cost $799

Conference registration is for the person who registered only; one registration cannot be split between two, or more people. Payments for registration are processed via PayPal.

Please read the following policies before you register.


ICF Global Member Discount 
ICF Global members are eligible for the “ICF Global Members” pricing for registration only. There is no discount on the already value priced $50  “EnhanceU” pre-conference workshop or an additional ticket to the Opening Reception.


In order to be eligible for discounted ICF Global Member pricing, registrants must be a member of ICF Global at the time of registration Note: a membership with a local ICF chapter does not mean an individual is a member of ICF Global.  Please direct questions regarding membership with ICF Global to

All ICF Global memberships expire on March 31, 2020. To remain eligible for the ICF Global member discount, memberships must be renewed by 11:59 p.m. on Monday, June 1, 2020. Conference registrations for lapsed ICF Global memberships will remain in place; however, payment of the difference between the discounted ICF Global Member rate and the non-discounted rate will be required. The difference paid will correspond with the rate paid at the time of registration (e.g. those who registered for the discounted ICF Global Member Early-Bird rate - $549.00 – will have to pay the difference between it and the Non ICF Global member Early-Bird rate - $699.00).

ICF Global membership renewals for the discounted rate will be accepted until 11:59 p.m. on Monday, June 1, 2020. We are all encouraged to renew our ICF memberships.

The Midwest Regional Coaches Conference leadership will verify your eligibility for the ICF Global Member rate with ICF Global after June 4, 2020.

Transferring Registration and Refund Policy
Attendees who pay for a Conference Registration or a Specific Event Registration may request a one time transfer of the registration to one other person. Please email the Registration Chair, for more information. Transfers will not be accepted after 11:59 p.m. on September 15, 2020. Other restrictions may apply. No refunds will be issued once registration is complete and paid.

Wait List

If the Conference is close to selling out, a wait list will be utilized. Policies regarding the wait list will be published at that time on the Conference website.

Hotel Accommodations
The conference will be held at and we have reserved a block of rooms offered at a discounted rate at The Pfister Hotel, the premier downtown Milwaukee hotel for over a century and one of the best hotels in the Midwest, located in Milwaukee’s Historic Third Ward celebrating a grand tradition of gracious service and impeccable style.   Click here to reserve your room. This link is also provided in the confirmation email as well as on the Travel Information page of our site.

Please note: Take care to register for Registration and only select Specific Event Registration if you plan on participating in the “EnhanceU” Pre-conference and/or wish to purchase an extra ticket for a guest to the opening reception. 

Wednesday, September 30, 2020 to Friday, October 2, 2020
The Pfister Hotel
424 E Wisconsin Ave
Milwaukee, WI  53202
Meredith Williams
Registration is temporarily unavailable
Payment In Full In Advance Only
No refunds will be issued once registration is complete and paid.
Cancellation Policy:
No refunds will be issued once registration is complete and paid.
Activities/Items    (Click the down-arrow to the left of the activity/item to view the details)
Conference Registration
Pre-Conference "EnhanceU”
Additional Guest for Opening Reception at The Pfister Hotel